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BILLIONAIRE RIHANNA IS ROCKING IT

Posted by Caribbean World Magazine on 5 October 2021 | 0 Comments

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5 October 2021
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The Barbadian sassy pop and fashion icon has sold over 250 million records worldwide, and is officially the first Caribbean-bornfemaleBillionaire.  

According to a Forbes report, Rihanna is the first entertainer from the Caribbean to surpass an estimated net worth of US$1.7b. Second only to Oprah Winfrey as the richest female entertainer, Rihanna officially now the richest female musician in the world. However her fortune comes from more than her singing talent with significant income also generated by her Fenty Beauty Brand and lingerie company, Savage x Fenty. New ventures look set to add to Rihanna’s wealth: she recently announced plans to produce her first perfume, Fenty Eau de Parfum. 

However it hasn’t been glamour, money and fame for RiRi, who started life in very humble beginnings. Born Robyn Rihanna Fenty, she was talent-spotted at just 15years old by American producer Evan Rogers, who was on the island with his wife on vacation. He knew instantly he had discovered star quality and was struck by her incredible looks and presence - but had yet to hear her sing. Jay-Z quickly signed her up at 16 with Rihanna negotiating a six-album record deal. His eye for talent was spot on, and Rihanna had some success with her first two albums, Music of the Sun in 2005 and A Girl like Me in 2006. Those albums also showed that she was prepared to stay true to her roots as both were influenced heavily by Caribbean beats. 

Success has come from a formidable work ethic and an ability to combine musical talent with a keen business acumen. Rihanna, who has been teasing the release of a Barbadian-style reggae album for the last years, has a social media following of 103m on Instagram, and in excess of 102m on Twitter. Her keen eye for fashion has ensured she is a sought-after model and style collaborator, which led naturally to the launch, in 2017,of fashion house Fenty. As the company’s artistic director, she became the first black woman to head a luxury brand for LVMH.The launch of Fenty Beauty - a cosmetic line which she specifically opened for women of all colours and shades - followed. 

Rihanna is beloved in Barbados because she stays true to her roots, spending time on the island and being frequently spotted in Barbados’ Crop Over celebrations.When the Covid-19 pandemic started to wreak havoc on her native home, she donated $5 million through her nonprofit organisation, the Clara Lionel Foundation, such is her strong love and connection to her Island.

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