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3 PURE GRENADA Primary logo

Grenada Launches a New Destination Brand

Grenada unveiled a new destination brand in a significant move aimed at repositioning the country as a major tourist destination. The new brand tag--‐line “Pure Grenada” will form the underpinning for the island’s new marketing focus, positioning the island as “off--‐the–beaten path,” and a haven for the discerning travel explorer.